Singer and actress Jenifer Lopez speaks with EW’s West Coast editor about her new cable TV network.
Singer, actress, designer, producer, mom. This Hollywood starlet is the entire package. What else could Jennifer Lopez add to her already impressive resumé? Make that Chief Creative Executive for NUVOtv.
On Wednesday, June 12, 2013, Jennifer Lopez made a special appearance at the 2013 Cable Show on behalf of her new American-Latino cable network, NUVOtv.
The Cable Show is an annual event that recognizes and honors leaders in the cable television sector. This year the event was held at the Walter E. Washington Convention Center in DC.
Lopez spoke with interviewer Lynette Rice, Entertainment Weekly’s West Coast editor. Lopez said she is involved in everything creative on the network and is committed to supporting diversity on and off screen.
Lopez is also an executive producer for The Fosters, a new ABC Family drama series.
Lopez, who grew up in the Bronx, told Rice she would watch West Side Story every Thanksgiving, a movie she said inspired her to do everything that she’s done in life. Lopez hopes her television network will inspire others.
“This [cable channel] is a great way to empower and lift the [Latino] community,” Lopez said. “If you had a cable network, that was 24/7, with programming that was relatable, imagine how many people could be inspired and how many things could be done.”
As the chief creative officer, Lopez is creatively involved in the entire look and feel of the network, including marketing and the development of the programming. A big job indeed, but NUVOtv represents something bigger than just television; it represents a community that has been unreserved for so long.
“I’ve had 20 years in front of and behind the camera,” said Lopez. “So one thing that I do bring is relationships – so we’re [NUVOtv] able to boost the quality of the programming in a way that hasn’t been done before.”
Lopez also hopes her network will be educational and informative. Lopez envisions a network that will showcase interesting and historical Latinos in the industry – inspirational Latinos who have made a difference.
“I want [NUVOtv] to be remembered as a place that gave a home to Latino artists who didn’t have a home before, a place where they can share their stories and that at the end of the day that we literally changed the face of television,” Lopez said.