Can a specialty store really have it all? Can a boutique accomplish the impossible? I’m not denying the obvious; it is clear department stores have the capacity to offer you more in terms of variety and quantity. I shop in both and will be the first to admit I heart Nordstrom. I, like many, become easily overwhelmed with the selection. More times than not, I ogle at and touch the beautiful clothes closest to me, and then head straight to cosmetics to replace the lipstick I lost the night before. Yes, I want variety, but I also want a calculated selection of clothing tailored to my tastes. Now here’s a shocker – everyone is different! I’ve found what I believe to be my ideal store, but I’ll let you be the judge.
The name is 310 Rosemont. Pretty name; pretty clothes; and great variety, but not overwhelmingly so. It’s like the fairy tale Goldilocks and the Three Bears – the porridge, the bed, and this store are just right. I’ll do my best to describe the perfection that dangles from each identical wooden hanger, and the pictures might help, but nothing will compare to that fantastic reflection of yourself when you witness it firsthand.
Before I get you too excited, there is one problem, and it’s the location. The store is not metro accessible and it is quite the hike… and by hike, I mean Atlanta, Georgia. I’m not doing this to torture you or to make you think D.C. is somehow inadequate; it’s because I am in Atlanta for the week and wanted to deliver on my promise of a boutique review or at least attempt to. Trust me, you will want to make a trip down South for this gem. My suggestion would be to plan a weekend getaway with your girlfriends and bring an empty suitcase. After all, you don’t cross three states to walk away with a t-shirt.
Let me briefly explain a few important factors everyone considers when shopping. First is customer service. I am a stickler for this as I had my stint with Nordstrom and know what the best looks like. How does that saying go? Once you’ve had the golden baked pita chips you’ll never want the fried Fritos? That sounds about right. 310 Rosemont has impeccable customer service and I dare say, even exceeded my expectations when I was greeted at the door with pita chips.
Next is the atmosphere. As soon as I walked through the front doors of 310 Rosemont I felt like the Kate Middleton of Atlanta. The decorations, colors, chandeliers, puppies (yes, two chocolate labs), and lush fitting rooms only felt fit for royalty. Express your inner princess and go get your shop on. The ambiance is everything and it’s all in the details.
Last but definitely not least is the clothing. Oh, the clothing! 310 Rosemont has an amazing selection of pieces that range from casual to dressy, simple to elaborate, and bohemian to edgy. I’m not kidding when I say they really do have it all. I had a chance to speak with the buyer, Jessica Dixon, who offered styling suggestions and her must-haves of the season. Instead of spending your entire budget on one to-die-for dress, which we all know is sometimes 100% permissible, we took that budget and found three pieces to bring new life to your wardrobe. Starting from the bottom up – everyone needs a fantastic pair of Marc Jacobs denim shorts, a Vince slinky silk top, and an Elizabeth and James ivory blazer. My heart stopped when I tried on the blazer with removable vest – I cannot return to DC without this, and trust me I won’t.
I could go on and on about this store, but instead, I’ll let your curiosity keep you up at night. For now, book your flight, but maybe if we beg, 310 Rosemont will soon open their doors in Washington, DC. I can’t think of anything more dangerous to my bank account and beneficial for my wardrobe. Happy shopping.
*Other locations include Blacksburg, VA; Roanoke, VA; Jackson, TN; and Trenton, TN
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