In the last few years, Indochino has captured the attention of the manly masses and has grown at an incredible rate. Let’s start with the fact that it is custom suiting for men of all ages; suiting made for you and you alone.

Let’s talk suits, DC. I cannot count the number of times I have seen an unshapely, dated, downright boring suit. This is the uniform of our Nation’s Capital – a defining characteristic of this great city! Should we all vow to step up our game? Try a little harder to look more like Ryan Gosling, and a little less like Steve Carell pre-makeover in Crazy Stupid Love? Now I understand suiting is overwhelming and [gasp] expensive, but before you throw in the towel, let me introduce you to your new best friend: Indochino.

In the last few years, Indochino has captured the attention of the manly masses and has grown at an incredible rate. Let’s start with the fact that it is custom suiting for men of all ages; suiting made for you and you alone. Model or not, as a former personal stylist, I assure you this is the way to go. Since the company is exclusively online and doesn’t offer traveling style consultants, you will need to provide your own measurements. Do not panic gentlemen, the steps are simple and explained in an easy to follow video, so let’s not pretend this is rocket science. If any additional alterations are needed, Indochino will pay up to $75 to tailor your suit locally. If you are still not satisfied, simply return the suit for a full refund. So far I am having a hard time seeing what there is to lose.

As to my next reason why Indochino will be the new love of your life: the price. In no way does this mean you are skimping on quality, so throw that old notion out the window. These suits are crafted from Australian Merino Wool, which provides a lightweight, soft, and yes, expensive feel. By selling suits directly to you, Indochino has removed the middleman and can sell their product at more affordable prices. Shop the Essentials Collections and you can look great for as little as $379. Finally, long gone are the days where you had to shell out thousands of dollars for a blazer and pants.

Apart from everything I have already mentioned, I was fortunate enough to meet with the Indochino team and the two masterminds behind the entire operation: Heikal Gani and Kyle Vucko. This team is incredibly passionate about what they do and what they provide. For them, it is all about the customer and creating a seamless, enjoyable experience. Looking great and feeling great is more accessible than you could have ever imagined, and it starts with a measuring tape and a vision. To all the women reading this – I believe it’s about time we too had a little arm candy; arm candy where if we squint just enough, we can see a vague resemblance to Mr. Gosling himself.