Lilly Pulitzers Grand Opening
As the destination for resort and travel wear, its only fitting that Lilly Pulitzer opens their doors to the jet setters of Washington DC. Lilly Pulitzer’s grand opening took place on February 9th in Tysons Galleria with the debut of the brand’s very popular white dress collection, door prizes, and giveaways. One of the entries to win prizes included an original painting from one of the brand’s in-house print designers and live painting demonstrations. The 2687 square foot store offers clothing for men, women, children and also sells jewelry and accessories. Lilly Pulitzer has something for everyone including a dressing room color story unique to the Tysons boutique complete with conversation hearts.
The Lilly Pulitzer brand is known for its iconic colorful prints and its stylish laid-back silhouettes. The Lilly Pulitzer customer spans generations and the brand sells to everyone from infants to retirees. The line was started by Lilly Pulitzer in Palm Beach in the late 1950s when Pulitzer had a cotton printed shift dress made to cover up the stains from her work with her juice stand. After her friend, Jackie Kennedy was seen wearing one of her dresses, the line grew into a luxury powerhouse.
What sets the brand apart is that design and development are done entirely in-house in the corporate headquarters located in King Of Prussia, Pennsylvania. Print designers paint the signature prints by hand and it is very rare for a print to ever be repeated. Apparel designers in the product design team develop every aspect of a garment including the fabrics, and the embellishments.
For Spring 2013, in addition to the signature pink and green printed dresses, Lilly Pulitzer will focus on three-piece dressing including tailored jackets such as the Malibu blazer, flowy tops, and cigarette pants. These pieces are seen as core travel outfits that can be worn in cold and warm weather climates. On-trend offerings include the Marta dress and the Lacina dress. Lilly Pulitzer also offers the silk and cashmere Murfee State Scarf in the Virginia print that is sold exclusively in Virginia retail stores and online.
For more information visit www.lillypulitzer.com or visit the store at:
1807G International Drive
McClean VA 22102