Scatter my Ashes at Bergdorfs is the must see fashion movie of the year.
A couple of weeks ago, I had the privilege to attend the private screening event of the movie Scatter my Ashes at Bergdorf’s. DC fashion blogger and Founder of Pinkdollhuose.com Yvonne Pearson and Founder and Chief Editor of AshleyGaGA.com Ashley GaGa hosted the event. Scatter my Ashes at Bergdorf’s is the must see fashion movie of the year. The private screening was shown at AMC Loews Georgetown 14. The event was a definite success, as over 139 people showed up in style to experience the movie. To kick off the event, Pearson and GaGa instructed everyone to enter their “Shoecam” contest on Instagram. Guests were to take a picture with their phones of the shoes they were wearing, and upload the picture on Instagram with the hash tag #shoecam. The runner up and winner would later win a prize from Bloomingdale’s at the end of the movie, including Bobbi Brown, YSL, La Prairie, and Lancôme products.
The movie, directed by Matthew Miele, is a documentary about the different aspects of the fashion industry, including working in retail, owning your own clothing line, and of course the past and present of the high-end Manhattan department store, Bergdorf Goodman. There are several well known designers in the film who pay tribute to the legendary store, including Vera Wang, Michael Kors, Diane Von Furstenberg, Isaac Mizrahi, Nicole Richie, the Olsen twins, and many more. They offer insight and knowledge into the fashion industry, and their experience with Bergdorf’s. The film covers many topics, including Bergdorf’s customers, sales associates, their famous shoe salon, the decline in sales after the Bernie Mad off scandal, and the production and installation of their famous Christmas window displays. Overall the movie was a fashionistas dream that lived up to its expectations.
I got a chance to talk to both Pearson and GaGa after the event. Pearson, who started fashion blogging 3 years ago, wanted to bring more diversity into the blogging world, as well as showcase the positive side of DC fashion. She wanted to show people that fashion doesn’t just exist in New York, and that DC has a lot to offer in the fashion industry. GaGa on the other hand has been writing since she was a little girl. After moving to New York and seeing that the city was not for her, she moved back to DC and continued her journalist career in fashion and founded her own online magazine. They were both inspired to throw this event from their love of fashion and also visiting Bergdorf’s themselves on different occasions. Pearson said that her goal was to “showcase this movie so people could better understand the importance of not just knowing fashion but its history, and also bringing fashion to the masses in the DC area”. Her goal was well achieved. For more information on DC fashion, check out Pearson’s blog at www.pinkdollhouse.org and GaGa’s fashion magazine at www.ashleygaga.com. Scatter My Ashes At Bergdorf’s is now available for video on demand (VOD), and the DVD will be released on August 27, 2013.